“Diversity is being invited to the party,
inclusion is being asked to dance”
Verna Myers
“Equity is being able to all move at the same pace”
Work Wide Women
WHY INVEST IN
Diversity, Equity & Inclusion
Investing in Diversity Equity and Inclusion (DEI) is a strategic priority for companies. Inclusive policies have a positive impact on performance data.
In non-inclusive companies, turnover is very high, with a cost of approximately 150% of the salary of the person who leaves.
Inclusive companies attract better talent, with a + 23% on annual revenue, compared to non-inclusive ones.
Why should a company invest in DEI projects?
- To stimulate innovation by 20%
- To improve corporate climate by 95%
- To reduce turnover costs by 61%
- 88% of people choose inclusive brands
- The annual revenue of an inclusive company grows by 23% compared to a non-inclusive one
- Inclusion generates consumer confidence. The number of people willing to recommend inclusive brands increases by 81%, while the number of people willing to recommend non-inclusive brands decreases by 90% (net promoter score).
- The 18-24 age group is extremely sensitive to inclusive advertising to make purchasing decisions
- 94% of consumers believe that communication must take a stand and have an impact within social dynamics
- 57% of consumers are more loyal to brands who are committed to addressing social inequalities through their actions
- 61% of people believe that companies and brands are responsible towards consumers and society regarding inclusive issues and think that creating an inclusive culture through advertising is one of their duties
- Teams diversified by age, gender and geographical origin make better decisions than non-diversified teams in 87% of cases
- Diversity can create conflicts in the workplace in 15% of cases, but inclusion leads to better results in 60% of cases
- Diversity can create conflicts in the workplace in 15% of cases, but inclusion leads to better results in 60% of cases
Diversity, Equity, Inclusion
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