“Diversity is being invited to the party,
inclusion is being asked to dance”
Verna Myers
“Equity is being able to all move at the same pace”
Work Wide Women
![Diversity, Equity & Inclusion - Home](https://workwidewomen.com/wp/wp-content/uploads/2022/01/workwidewomen-home.dei_.jpg)
WHY INVEST IN
Diversity, Equity & Inclusion
Investing in Diversity Equity and Inclusion (DEI) is a strategic priority for companies. Inclusive policies have a positive impact on performance data.
In non-inclusive companies, turnover is very high, with a cost of approximately 150% of the salary of the person who leaves.
Inclusive companies attract better talent, with a + 23% on annual revenue, compared to non-inclusive ones.
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Why should a company invest in DEI projects?
- To stimulate innovation by 20%
- To improve corporate climate by 95%
- To reduce turnover costs by 61%
- 88% of people choose inclusive brands
- The annual revenue of an inclusive company grows by 23% compared to a non-inclusive one
- Inclusion generates consumer confidence. The number of people willing to recommend inclusive brands increases by 81%, while the number of people willing to recommend non-inclusive brands decreases by 90% (net promoter score).
- The 18-24 age group is extremely sensitive to inclusive advertising to make purchasing decisions
- 94% of consumers believe that communication must take a stand and have an impact within social dynamics
- 57% of consumers are more loyal to brands who are committed to addressing social inequalities through their actions
- 61% of people believe that companies and brands are responsible towards consumers and society regarding inclusive issues and think that creating an inclusive culture through advertising is one of their duties
- Teams diversified by age, gender and geographical origin make better decisions than non-diversified teams in 87% of cases
- Diversity can create conflicts in the workplace in 15% of cases, but inclusion leads to better results in 60% of cases
- Diversity can create conflicts in the workplace in 15% of cases, but inclusion leads to better results in 60% of cases
Diversity, Equity, Inclusion
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